https://derekmanlui.com Derek Man Lui Tue, 14 Jul 2026 09:14:06 +0000 https://derekmanlui.com en https://derekmanlui.com/Surrender-to-Tender Mon, 06 Jul 2026 08:11:10 +0000 Derek Man Lui https://derekmanlui.com/Surrender-to-Tender KFC: Surrender to Tender Instead of explaining how tender KFC’s chicken is, we made them feel it.Agency: Mother London &nbsp;Director: Jonathan AlricTeam: Matt Bladin, Jack Willoughby, Tomas Coleman https://derekmanlui.com/Believe-in-Chicken Fri, 20 Mar 2026 12:58:37 +0000 Derek Man Lui https://derekmanlui.com/Believe-in-Chicken KFC: How much do you believe in chicken? 11 herbs and spices. One leap of faith. Only the ultimate believer will win the golden egg.Agency: Mother London &nbsp;Director: Vedran RupicTeam: Georgia Armstrong, Scott Anderson, Tomas Coleman https://derekmanlui.com/Keep-Thinking Thu, 18 Sep 2025 17:54:48 +0000 Derek Man Lui https://derekmanlui.com/Keep-Thinking Keep Thinking Dickens described our AI moment 170 years before it arrived: the best of times, the worst of times. This campaign stares down that collective dread and reframes it entirely: not a threat to human thinking, but the thing that keeps it alive. Agency: Mother London&nbsp; Director: Daniel Wolfe <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/1849ea93da3a3b89358c7f644c702976254265095a227d87111a0cfff7cfc7e8/FBTFLWC45NC6DKUOPYPGRBVDEA.jpg" data-mid="244948333" border="0" src="https://freight.cargo.site/w/1000/i/1849ea93da3a3b89358c7f644c702976254265095a227d87111a0cfff7cfc7e8/FBTFLWC45NC6DKUOPYPGRBVDEA.jpg" /><img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/69d8a284ba51203ca4a381fcb2ebcc56920a2c05991f5f9b3cb87f3fb8daf5d3/5.jpg" data-mid="250343353" border="0" src="https://freight.cargo.site/w/1000/i/69d8a284ba51203ca4a381fcb2ebcc56920a2c05991f5f9b3cb87f3fb8daf5d3/5.jpg" /><img width="3115" height="2164" width_o="3115" height_o="2164" data-src="https://freight.cargo.site/t/original/i/ae7bb73e197ec1de462e40e49470f1f33a6efca11c1a4524f22975f291d04e3b/6.jpg" data-mid="250343357" border="0" src="https://freight.cargo.site/w/1000/i/ae7bb73e197ec1de462e40e49470f1f33a6efca11c1a4524f22975f291d04e3b/6.jpg" /><img width="2000" height="1328" width_o="2000" height_o="1328" data-src="https://freight.cargo.site/t/original/i/37ca9316ce8eb82fe5a23d46262b60aa3bdaa139a0186aa311f7a7de021ffe52/4.jpg" data-mid="250343358" border="0" src="https://freight.cargo.site/w/1000/i/37ca9316ce8eb82fe5a23d46262b60aa3bdaa139a0186aa311f7a7de021ffe52/4.jpg" /> https://derekmanlui.com/Everything-Is-Fine Fri, 01 Aug 2025 08:49:37 +0000 Derek Man Lui https://derekmanlui.com/Everything-Is-Fine Coinbase: Everything Is Fine If everything is fine, then don’t change anything at all. But when the financial system isn’t working for so many people in the UK, it needs to be updated. Agency: Mother London &nbsp;Director: Steve RogersTeam: Jeff Seef, Joel Grunstein, Ben Shaffery, Tom Bender, Tomas Coleman <img width="2200" height="1467" width_o="2200" height_o="1467" data-src="https://freight.cargo.site/t/original/i/8857a3a68c478114d0f505c1032828670c2c87ec517ae732333cf3d45565790b/Coinbase_OOH_WaterlooPlatform_250729-1.png" data-mid="236530990" border="0" src="https://freight.cargo.site/w/1000/i/8857a3a68c478114d0f505c1032828670c2c87ec517ae732333cf3d45565790b/Coinbase_OOH_WaterlooPlatform_250729-1.png" /> <img width="2200" height="1467" width_o="2200" height_o="1467" data-src="https://freight.cargo.site/t/original/i/c6d8a762cb29496038b6b9e9adf534ab389ce09d508aeef493626a9c149d14b3/Coinbase_OOH_OxfordCircus_250729-2.png" data-mid="236530991" border="0" src="https://freight.cargo.site/w/1000/i/c6d8a762cb29496038b6b9e9adf534ab389ce09d508aeef493626a9c149d14b3/Coinbase_OOH_OxfordCircus_250729-2.png" /> <img width="2236" height="1380" width_o="2236" height_o="1380" data-src="https://freight.cargo.site/t/original/i/cbadef0d9506d3cbf8a18d0694a96fa6fd1dffa46e93cbf318e4a6ffa9ab361b/Screenshot-2025-07-30-at-19.42.11.png" data-mid="236530992" border="0" src="https://freight.cargo.site/w/1000/i/cbadef0d9506d3cbf8a18d0694a96fa6fd1dffa46e93cbf318e4a6ffa9ab361b/Screenshot-2025-07-30-at-19.42.11.png" /> https://derekmanlui.com/Supersized-Stream Wed, 16 Jul 2025 11:15:02 +0000 Derek Man Lui https://derekmanlui.com/Supersized-Stream Supersized Stream for the Supersized Screen To launch the Meta Quest 3s Xbox Edition - the device with the biggest screen Xbox has ever been played on - we teamed up with global megastars Kai Cenat and AMP crew for a livestream just as supersized.Agency: Mother London&nbsp; Stream director: Gibson Hazard Trailer director: Private IslandTeam: Jay Daniells, Will Lancaster, Max Cameron, Tom Bender, Tomas Coleman https://derekmanlui.com/Wake-Up Thu, 10 Apr 2025 19:19:52 +0000 Derek Man Lui https://derekmanlui.com/Wake-Up Xbox: Wake Up Humanity has fallen asleep at the wheel and lost essence of what it means to be alive. It’s time to wake up. Agency: Droga5 New York &nbsp; Directors: David Fincher and Romain ChassaingTeam: Tres Colacion, Rodas Giancarlo, Temnete Sebhatu,&nbsp;Joe Russomano, Tomas Coleman https://derekmanlui.com/Eggs Fri, 17 Mar 2023 20:41:55 +0000 Derek Man Lui https://derekmanlui.com/Eggs Quickbooks: Dogs Welcome to a small business owner’s worst nightmare. Agency: W+K London&nbsp; Director: Ian Pons JewellCreative Directors: Lucas Reis, Charlie LanusCreative Team: Tomas Coleman, Sammy Watts Jr, Will Wells, Me https://derekmanlui.com/Anatomy-of-a-Champion Sat, 20 Jul 2024 18:22:35 +0000 Derek Man Lui https://derekmanlui.com/Anatomy-of-a-Champion Anatomy of a Champion Behind every Olympic champion is a team of healthcare professionals who never make the podium. FIGS, the medical scrubs brand, chose to sponsor them instead. The best in the world are built by people you've never heard of. Agency: Mother London &nbsp; Director: Lana SenaouiTeam: Israel Medeiros, Michael Swinburn, Felix Richter, Tomas Coleman https://derekmanlui.com/Swear-on-our-mum-s-life Tue, 14 Jul 2026 09:14:06 +0000 Derek Man Lui https://derekmanlui.com/Swear-on-our-mum-s-life Backmarket: Swear on our mum’s life The Back Market Promise guarantees 30-day free returns, a one-year warranty, and an up to 100 point quality inspection on every device. To prove we mean it, we created a platform that stakes everything on the promises we make, starting with our founder's mum.Agency: Mother London &nbsp;Director: Harold EinsteinTeam: Dylan Hartigan, Tom Snell, Adam Crockett, Will Wells, Tomas Coleman https://derekmanlui.com/HFC Mon, 10 Nov 2025 13:33:07 +0000 Derek Man Lui https://derekmanlui.com/HFC Hawkins Fried Chicken 1987, Hawkins, Indiana. A mysterious rift has torn the local KFC in half. But against all odds, the employees stop at nothing to get chicken to the town's residents. Welcome to HFC. Agency: Mother London &nbsp; Director: Nick RoneyTeam: Matt Bladin, Jack Willoughby, Jeff Seeff, Joel Grunstein, Martin Rose, Tomas Coleman