Volkswagen: A Car Can Be Anything

Imagine a Volkswagen. 4 wheels, an engine, and a metal body. What if you erased that image from your mind? What if a car could be anything? We collaborated with 5 Chinese creatives to answer this question in a documentary series.
Agency: Proximity BBDO
Creative Directors: Georg Warga, Daryl Villanueva
Creative Team: Andy Li, Sofia Lv, Me

Zhang Shou Wang, frontman of the band Carsick Cars,
created a mobile recording studio.

Lulu Li, designer, created a car that could express the driver's mood.

Li Daode, architect, created a prototype for a morphing car body.

Rain Li, cinematographer, created a high-speed camera that shoots when you blink.