Hi there, I am Derek Man Lui. I believe creativity is a spicy stew of your surroundings, your identity, and what’s happening in culture past and present. I am a Hongkongnese-Californian currently learning British at Wieden + Kennedy London.

Before London, I was a creative director in Shanghai, where I made hot censored content behind the Great Firewall. I tried being China’s Banksy once, but prison scares me too much. 

Before that, I was in San Francisco, my hometown and birthplace. The city raised me with its intoxicating fog, its super burritos, its wonderfully weird human beings, and of course, this beauty 🌁

Ask me anything: derek.lui@gmail.com


○  Wieden+Kennedy, London
○  AKQA, Shanghai
○  BBH, Shanghai
○  Proximity, Beijing
○  Duncan/Channon, San Francisco
○  Evolution Bureau, San Francisco
○  Academy of Art University, 2009, SF


Nike (for China, EMEA, and global), Jordan, Airbnb, Volkswagen, TED, Skittles, National Trust, Sainsburys, Camden Town Brewery


It’s Nice That (1, 2, 3, 4, 5), New York Times, BBC, Forbes, Huffington Post, Fast Company, Hypebeast, PSFK, Brutalist Websites, Frankie Magazine, Design Taxi, Quartz, Web Design: The Evolution of the Digital World


○  Cannes: Gold, Silver, 4x Bronze, 4x Shortlist
○  One Show: Silver in Data Visualization
○  Webby: 360° Video
○  FWA: Mobile SOTM, 2x Mobile SOTD 
○  Creative Circle: Silver
○ Spikes Asia: 2x Gold, 2x Silver, 2x Bronze