Hi there. I am Derek Man Lui, a Hongkongnese-Californian currently learning British at Wieden + Kennedy London.

Before London, I spent seven years in Shanghai and Beijing, where I was a creative director making hot censored content behind the Great Firewall. Before that, I was living in San Francisco, my hometown and birthplace. The city raised me on its intoxicating fog, its wonderfully weird human beings, and of course, this beauty 🌁

If you must know more, listen to my interview with MAD, a marketing and design podcast in Vietnam.

Ask me anything: derek.lui@gmail.com


○  Wieden+Kennedy, London
○  AKQA, Shanghai
○  BBH, Shanghai
○  Proximity, Beijing
○  Duncan/Channon, San Francisco
○  Evolution Bureau, San Francisco
○  Academy of Art University, San Francisco


Nike (for China, EMEA, and global), Jordan, Airbnb, Volkswagen, TED, Skittles, National Trust, Sainsburys, Camden Town Brewery


It’s Nice That (1, 2, 3, 4, 5), New York Times, BBC, Forbes, Huffington Post, Fast Company, Hypebeast, PSFK, Brutalist Websites, Frankie Magazine, Design Taxi, Quartz, Web Design: The Evolution of the Digital World


○  Cannes: Gold, Silver, 4x Bronze, 4x Shortlist
○  One Show: Silver in Data Visualization
○  Webby: 360° Video
○  FWA: Mobile SOTM, 2x Mobile SOTD 
○  British Arrows: Bronze
○  Creative Circle: Silver
○ Spikes Asia: 2x Gold, 2x Silver, 2x Bronze