Hi there. I am Derek Man Lui, a Hongkongnese-Californian currently learning British at Wieden + Kennedy London.

Before London, I was a creative director in China, where we made hot censored content behind the Great Firewall. Highlights include: creating a mural for Michael Jordan, imagining the car of the future in Beijing, and falling in love with Shanghai through street photography. Oh and all the food, I miss it so much.

Before that, I was living in San Francisco, my hometown and birthplace. The city raised me on its intoxicating fog, its super burritos, its wonderfully weird human beings, and of course, this beauty 🌁

Ask me anything: derek.lui@gmail.com


β—‹  Wieden+Kennedy, London
β—‹  AKQA, Shanghai
β—‹  BBH, Shanghai
β—‹  Proximity, Beijing
β—‹  Duncan/Channon, San Francisco
β—‹  Evolution Bureau, San Francisco
β—‹  Academy of Art University, San Francisco


Nike (for China, EMEA, and global), Jordan, Airbnb, Volkswagen, TED, Skittles, National Trust, Sainsburys, Camden Town Brewery


It’s Nice That (1, 2, 3, 4, 5), New York Times, BBC, Forbes, Huffington Post, Fast Company, Hypebeast, PSFK, Brutalist Websites, Frankie Magazine, Design Taxi, Quartz, Web Design: The Evolution of the Digital World


β—‹  Cannes: Gold, Silver, 4x Bronze, 4x Shortlist
β—‹  One Show: Silver in Data Visualization
β—‹  Webby: 360Β° Video
β—‹  FWA: Mobile SOTM, 2x Mobile SOTD 
β—‹  Creative Circle: Silver
β—‹ Spikes Asia: 2x Gold, 2x Silver, 2x Bronze