Nike: Believe In More

What if the things you struggle with shape who you are today?
To inspire girls in China, Nike Women partnered with actress Zhou Dongyu to reveal a different side of her. Believe In More, a 360° interactive biography and lookbook, invites you into her rise from a failed gymnast in China's sports system to becoming a national role model.

Agency: AKQA
ECD: Eric Cruz
My Role: Associate Creative Director / Copywriter
Creative Team: Joshua Lim, Dominic Tang, Ines Zhang,
Jane Qian, Sean Wang, Ethan Chiu
Director: Kota Iguchi (Cekai)
Producers: Naoya Watanabe, Taro Mikami (Cekai)
Music: GUM

The trailer debuted on UMAX screens around China. That’s IMAX in the shape of a U. Whoa.

Bringing this thing to life was super fun and weird.