National Trust: Everyone Needs Nature

The National Trust is a charity that protects the woodland, rivers and coastlines of the UK. To celebrate its 125th anniversary, we looked back to the organisation’s founding to chart the course for the next 125 years. In an essay for the people of Britain, co-founder Octavia Hill wrote, ‘We all want quiet. We all want beauty. We all need space.’

This human need of nature is more vital today than it was a century ago. This campaign brings to light Octavia’s original mission and unearths wisdom from nature.


Read our interview with Communication Arts.
Agency: W+K London 
Creative Directors: Flo Heiss, Tony Davidson
Creative Team: Derek Man Lui, Harry Ingrams
Design: Alex Thursby-Pelham, Xueling Wang
Producer: Rose Fairley
Director: Anthony Dickenson
Animation: Jess Gorick





We made 7 films about the bits of wisdom that being out in nature can give us. But the pandemic forced everyone indoors, and these films never saw the light of day. You need a password to watch them, and I’m not telling you it’s an incredibly slow creature that rhymes with fail.