Headmaster
When you step foot in Wieden+Kennedy London, you are greeted by the portraits of our people. As we refresh our reception area for the upcoming decade, we wondered: what is a portrait? Does it have to be a photograph? Can you touch it? Play with it?
This exploration gave birth to Headmaster, an arcade game. First, we 3D-scanned the heads of our entire staff. Next, we did the most logical thing we could do: virtually-archive our people in a holographic arcade game, where you can play with their heads by flailing your hand inside a dark hole.
This exploration gave birth to Headmaster, an arcade game. First, we 3D-scanned the heads of our entire staff. Next, we did the most logical thing we could do: virtually-archive our people in a holographic arcade game, where you can play with their heads by flailing your hand inside a dark hole.
Agency: W+K London
Creative Director: Iain Tait
Team: Mark Winklhofer, Jonny Plackett, Jonny Isaacson, Steve Wyles, Mike Naman, Me
Music: Full Force Wolf Horse
Made with:
⟡ Custom 3D-scanning mobile app
⟡ Looking Glass holographic display
⟡ Leap Motion controller
⟡ Unreal Engine
⟡ Upcycled arcade machine (circa 1982)
Creative Director: Iain Tait
Team: Mark Winklhofer, Jonny Plackett, Jonny Isaacson, Steve Wyles, Mike Naman, Me
Music: Full Force Wolf Horse
Made with:
⟡ Custom 3D-scanning mobile app
⟡ Looking Glass holographic display
⟡ Leap Motion controller
⟡ Unreal Engine
⟡ Upcycled arcade machine (circa 1982)
![](https://freight.cargo.site/t/original/i/90adf95ea880568e41e487dff19d89876c8f7e84f94677be546d2adf97d792b5/headmaster_hero_v3-1ffff.jpg)
![](https://freight.cargo.site/t/original/i/eaedea0c5c57550b78b712fa2e045466b41b42192c91bbd87e0ee6df3f4b48c6/headmaster_hero_v3-1.jpg)
![](https://freight.cargo.site/t/original/i/f27bd2685988b21f555e739f1d2f396dc58afa6ca45add1aadb853e75d1846a1/Headmaster_Loops04.jpg)
![](https://freight.cargo.site/t/original/i/4373f92460506177b74843c2786423601cdce7c86c1e334cbe37728c7b935f51/Headmaster_Loops06.jpg)
![](https://freight.cargo.site/t/original/i/2ddaac224e0ee5e23a892148c0bb02c9537d2cb8dd06e064695359ef7c246eac/Headmaster_Loops09.jpg)
![](https://freight.cargo.site/t/original/i/25907320d504fdd483a964624a498459a1fe30f5085a62ead2cb53db5ca92776/Headmaster_Loops02.jpg)
![](https://freight.cargo.site/t/original/i/0822dcdfdce7fcd20d1d6d12786aded84ba560428787b270cf33b13f25170594/Headmaster_Loops07.jpg)
![](https://freight.cargo.site/t/original/i/867b90021a359e471d4221a70c8a0719cea53c7557badb72767838f676d750a8/Headmaster_Loops08.jpg)