Meta: It’s Your World

Meta’s first-ever global, brand platform. A long slog only made possible by the efforts of an impossibly talented group of people.

To launch, we hit up Coi Leray and smashed together the passions that make up her world  — anime, basketball and hip hop. Then, we brought them to life through Meta in the shape of a music video for her new track, Make My Day (Ft. David Guetta). To build hype before the drop, we planted the seed with a manga. And obvs we made a ton of stickers which got 350 million views.

Made in collaboration with director FX Goby and anime artists Isago Fukuda and Acky Bright.
Agency: Droga5 New York
Creative Directors: Tres Colacion, Rodas Giancarlo, Tom Coleman, Me
Creative Teams: Aaron Araya, Ross Weaver, Ant Tull, Jason Gan
Producers: Carlos Valdivia, Madeleine Wilkinson, Caroline Fahey, Dave Stephenson