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Nike: My Sole Story

At the moment of victory, Nike wanted to remind Shanghai Marathon runners that this was more than a race. More than months of training. More than a commitment made to yourself months ago. You ran your own story.

My Sole Story is an interactive film powered by your Nike+ data, that lets you relive your journey from the start.
Agency: AKQA
ECD: Eric Cruz
Creative Team: Joshua Lim, Dominic Tang, Nana Shao, Ethan Chiu, Me
Photography: Wieden + Kennedy
Animation: FNLPRJT, Driv Loo, Teh Lian Siah, Stephen Lau