Nike: My Sole Story

At the moment of victory, Nike wanted to remind Shanghai Marathon runners that this was more than a race. More than months of training. More than a commitment made to yourself months ago. You ran your own story.

My Sole Story is an interactive film powered by your Nike+ data, that lets you relive your journey from the start.

Agency: AKQA
ECD: Eric Cruz
My Role: Associate Creative Director / Copywriter
Creative Team: Joshua Lim, Dominic Tang, Nana Shao, Ethan Chiu
Photography: Wieden + Kennedy
Animation: FNLPRJT, Driv Loo, Teh Lian Siah, Stephen Lau