Nike Convoy

From diapers to marijuana to tonight’s dinner, the on-demand economy delivers anything and everything to you, at your convenience, so you don’t have to get off your ass. What if there was a service that didn’t make life easier, but pushed you harder?

During the 2016 Rio Olympics, Nike China launched Unlimited Convoy, an app that delivers world-class coaches and Nike gear to wherever you run, train or ball.

Agency: AKQA
ECD: Eric Cruz
Creative Team: Josh Lim, Morris Lee, Dominic Tang, Nana Shao, Spencer Zhang, Ed Yap

Director: Simon Kim
Partners: MediaMonks (digital), Tiger Productions (film), Rosie Lee (event/truck design)