KFC: Seeing Double Down
The Baader-Meinhof Phenomenon says that once you notice something, you see it everywhere. We hijacked that glitch in human psychology to relaunch KFC's legendary Double Down, planting it in plain sight until the world couldn't stop seeing, or wanting it.
Agency: Mother London
Director: Private Island
Team: Jack Gravatt, Till Dittmer, Ali Milne, Paloma Gardiner, Adam Evans Pringle, Martin Rose, Tomas Coleman
Director: Private Island
Team: Jack Gravatt, Till Dittmer, Ali Milne, Paloma Gardiner, Adam Evans Pringle, Martin Rose, Tomas Coleman
The track was so good we made a full length club mix.
