Nike Sneaker Slam

In China, many kids rock Nike shoes, but they don't know the rich history behind them. So Nike launched Sneaker Slam, a festival celebrating Nike's past, present, and future.

The FWA interview with technologist Julien Renau

Agency: AKQA
ECD: Eric Cruz
Creative Team: Peepo David, Joshua Lim, Buboy Paguo, Julien Renau, Me
Animation: FNLPRJCT, Stephen Lau, Teh Lian Siah
Production: Wonder Lab

The Sneakerverse is a digital exhibition of Nike's history in China. This WebGL mobile site dives into the connections between Nike’s classic shoes and basketball, hip-hop, skating, design, and yes, even Shanghai dumplings.

Here’s a supercut of 10 films about Nike's most iconic shoes. Original track mixed by Japanese hiphop duo Hifana.