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Nike Sneaker Slam

In China, many kids rock Nike shoes, but don't know the rich history behind them. So Nike launched Sneaker Slam, a festival celebrating Nike's past, present, and future.

FWA interview with technologist Julien Renau
Agency: AKQA
ECD: Eric Cruz
My Role: Senior Copywriter
Creative Team: Peepo David, Joshua Lim, Buboy Paguo, Julien Renau
Animation: FNLPRJCT, Stephen Lau, Teh Lian Siah
Production: Wonder Lab




The Sneakerverse is a digital exhibition of Nike's history, a 3D WebGL mobile site where you can discover what Shanghai dumplings, Dunks, and skaters have in common.



10 animations about Nike's most iconic shoes. Original track mixed by Japanese hiphop duo Hifana.