Camden Heroes Thank You Lager

Camden Town Brewery was on a mission to support healthcare heroes during the COVID-19 crisis the best way they know how – through beer.

We worked with Camden Town Brewery to help rebrand its classic Camden Hells lager to Camden Heroes, with all proceeds of every can sold, donated to charities supporting our healthcare heroes during this incredibly difficult time.

All NHS workers are able to claim a free six pack of Camden Heroes Lager.
Agency: W+K London 
Creative Directors: Tom Bender, Tom Corcoran
Creative Team: Derek Man Lui, Molly Wilkof
Design: Jackie Hudson