Camden Heroes Thank You Lager

When the world was (is?) in lockdown, we made a special edition can for Camden’s Hells Lager in honour of NHS heroes. On launch day, we sold out within hours. The next batch sold out in 40 minutes.

All proceeds of every can sold were donated to charities supporting our healthcare heroes during this incredibly difficult time. If you are a NHS worker, you can get a free six pack.
Agency: W+K London 
Creative Directors: Tom Bender, Tom Corcoran
Creative Team: Molly Wilkof, Me
Designer: Jackie Hudson