Nike: The Toughest Athletes

Can mothers be athletes? It’s a question you see argued on the internet every day, in comment sections and online polls. In the stares at the gym and the unsolicited advice. But we think it’s pretty simple: if mothers aren’t athletes, no one is.

Our film stars real mothers from around the world. From world champion athletes to everyday badasses, because you don’t have to win a gold medal or run a mile, or even a single step. Just being a mother makes you an athlete.

Beyond this film, Nike have made real world changes, from a new product line called Nike(M) to updated athlete contracts, with more mothers-first initiatives to come.

Agency: W+K London
Creative Director: Paddy Treacy
Creative Team: Molly Wilkof, Me
Design Director: Aaron Skipper
Producer: Anna Neilson

Nobody watches case studies but here’s one anyway.