Nike: The Toughest Athletes
Can mothers be athletes? It’s a question you see argued every day, in comment sections and feeds. In the stares at the gym and the unsolicited advice.
But we think it’s pretty simple: if mothers aren’t athletes, no one is.
Our film stars real mothers from around the world. From world champion athletes to everyday badasses, because you don’t have to win a gold medal or run a mile, or even a single step. Just being a mother makes you an athlete.
Beyond this film, Nike have made real world changes, from a new product line called Nike(M) to updated athlete contracts, with more mothers-first initiatives to come.
Our film stars real mothers from around the world. From world champion athletes to everyday badasses, because you don’t have to win a gold medal or run a mile, or even a single step. Just being a mother makes you an athlete.
Beyond this film, Nike have made real world changes, from a new product line called Nike(M) to updated athlete contracts, with more mothers-first initiatives to come.
Agency: W+K London
Creative Director: Paddy Treacy
Creative Team: Molly Wilkof, Me
Design Director: Aaron Skipper
Producer: Anna Neilson
Creative Director: Paddy Treacy
Creative Team: Molly Wilkof, Me
Design Director: Aaron Skipper
Producer: Anna Neilson
Nobody watches case studies but here’s one anyway.