Wall of Jordan

Michael Jordan has influenced millions of people, even those who didn't grow up in his heyday, even those half a world away in China. For Jordan Brand's 30th anniversary, we asked the nation, 'What makes you Jordan?' Basketball players poured out their stories on social media, which inspired a tribute to the legend.

The mural, painted by Michael Lau, was unveiled in Shanghai to MJ himself. It was auctioned at Christie's for 1.2 million RMB, with proceeds donated to a youth basketball foundation.

Agency: AKQA
ECD: Eric Cruz
My Role: Senior Copywriter
Creative Team: Peepo David, Joshua Lim, Buboy Paguo, Julien Renau